Enabling Data-Driven Product Decisions in E-Commerce

Summary

Partnered with a leading online fashion platform to define key e-commerce KPIs and enable more data-informed decision making across product teams.

🛠 Tech Overview

✅ Key Outcomes

📊 Established a centralized data warehouse using Google Analytics raw data
🧱 Built structured tables and reporting pipelines
⚙️ Streamlined AB testing with automated evaluation cycles
📈Empowered teams with self-service access to consistent KPIs