KPI & Reporting Framework for a European Retail Bank

🏦 Retail Bank BI Transformation
Delivered a full-scale reporting and dashboarding solution for a major European retail bank.

🛠 Tech Overview

✅ Key Outcomes

📈 Improved reporting availability, accuracy, and visual appeal
📊 Established a centralized source of truth for sales & marketing data
🧠 Empowered business teams with self-service analytics capabilities

The project aimed to unify sales and marketing reporting with a focus on both consistency and usability.

We started by defining a set of core KPIs and validating their relevance across departments. From there, robust pipelines were built using SAS and Oracle to transform raw data into actionable insights.

The final deliverable was a set of user-friendly dashboards created in Spotfire and MicroStrategy, designed in collaboration with UX specialists. The rollout was supported by training sessions to ensure adoption and encourage data-driven decision-making throughout the organization.