What I Do

Tableau Consulting

I have worked with Tableau for over 7 years, hence I'm well prepared to support your project - either if you start from scratch, want to optimize existing dashboards or if you need help in evaluating if Tableau is a tool for you.

Tableau is a very robust reporting and data visualization tool, empowers users to craft stunning, personalized dashboards. Its flexibility allows for the incorporation of numerous calculated metrics, while seamless integration ensures connectivity with virtually any data warehouse.

Here you can have a look at some dashboards I have built.

Web Analytics

After having worked with a number of projects within e-commerce and web analytics, I have a profound background to support your e-commerce.

I've assisted multiple product and marketing teams with working with tracking data. Analyzing conversion funnels, guiding through A/B testing, defining metrics and ensuring the proper utilization of Google Analytics data and tracking setup, including both Universal Analytics and GA4.

Marketing Analytics

Marketing analytics is about using data to optimize campaigns, enhance customer engagement, and drive overall marketing effectiveness.

I have broad experience working to make marketing teams work more data driven. Typical topics where I bring my expertise is customer lifetime value calculations, ROI analysis, and proactive churn monitoring to maximize marketing impact.

Product Analytics

Extensive experience from driving product success through focused analytics, explorative work and collaborations with the entire product team.

Transforming product strategies into success stories, I specialize in product analytics, collaborating closely with product managers and development teams. Through insightful exploration, I uncover opportunities to enhance features, elevate user experience, and drive impactful product development.

Data Strategy Consulting

Unlock the full potential of your organization by becoming data-driven. I offer expert support in defining the key performance indicators (KPIs) that matter most to your business. From setting up efficient data warehouses and seamless dataflows to selecting the right tools, I ensure everything works flawlessly. Additionally, I guide you on utilizing advanced analytics techniques to drive business improvement and growth.

Business Intelligence

I have extensive experience in working end-to-end with Business Intelligence projects. From defining data flows and transform data into clean datasets with SQL, SAS, and Python, to supporting in how and which visualization tools to use.

Typical projects involve defining ETL-flows, provide a concept of how to do reporting and bring to bring my expertise into which business intelligence tool to use.