Elevate your e-commerce or digital product with in-depth conversion analysis, A/B testing, and a smart use of your Google Analytics data.
I specialize in diving into your tracking data to understand user behavior, identify drop-off points, and optimize user journeys. From Universal Analytics to GA4, I’ve supported product and marketing teams in setting up the right metrics, making sense of the numbers, and turning them into actionable insight.
📊 Whether it’s refining your conversion funnels, running insightful experiments, or making sure your tracking setup actually reflects your business goals — I’m here to help.
Focus Areas:
- 📉 Conversion Funnel Analysis: Spot friction points & optimize performance
- 🧪 A/B Testing: Support experiment design & result interpretation
- 📍 GA4 & Tagging: Ensure data accuracy and event-based tracking
- 📐 KPI Definition: Translate business goals into measurable outcomes
Let’s turn your traffic into insight — and insight into growth.