Web Analytics

Web Analytics

Elevate your e-commerce business with thorough conversion analysis, A/B testing, and harness the full potential of your Google Analytics data.

Specializing in Web Analytics, I thoroughly explore collected tracking data to understand customer behavior. I've assisted multiple product teams in this realm, analyzing conversion funnels, guiding through A/B testing, defining metrics and ensuring the proper utilization of Google Analytics data, including both Universal Analytics and GA4.